Position Abu Dhabi as one of the best destinations for doing business

Strategy, roadmap, design, and implementation were delivered covering a holistic transformation approach.



Transform all business services offered by Abu Dhabi authorities to a centralized digital platform. Complete overhaul of government-based journeys and products based on user needs to revolutionize the relation between business users in Abu Dhabi and the governmental outlets.
Governmental Services
Operational process transformation, Digital roadmap definition
Strategy, Design thinking, Benchmarking, Service design, UI / UX, Development

The transformation

We worked with the client to reimagine the Government experience by shifting from a service-based into a journey-led approach. We employed design thinking to reimagine and bring the flow to life from a software level, service level to processes, and policies level. And end-end CX transformation.


To deliver the journeys, our multidisciplinary team led design thinking and rapid digitization approach with 120+ stakeholders from 20 entities


We were able to deliver 4 major milestones on the TAMM calendar in an 8 months period.

To kick-start the transformation. We started with a  core team –fully embedded within our client’s team covering key roles.

We scaled a multidisciplinary team that combines more than 100 years of experience in government transformation, user experience design, and software engineering.


variations of licenses in 3 weeks.


Migrated all DED 
licensing services to TAMM .


Stakeholders from
20 entities.

Launched the first Digital Signature

Eliminating 3 physical touches, and 4+ days to 6 minutes.

Consolidating 150+
services of 10 ADGEs to TAMM

and pushed all the services to be included in the GSP.


Launch was just the start. We worked with our client to identify key business metrics and measure the current performance.

Let’s talk

Let's co-create
the future

Join a long list of satisfied clients, partners, and successful businesses that we have had the pleasure of working with.